To Keep Your Customers Keep It Simple free essay sample

Summary of Article Decision Simplicity; what’s the most important thing we can offer potential customers to move them from being interested to actually purchasing our product? The study described in this article suggests that it’s ‘decision simplicity’. The single biggest driver of stickiness, by far, was ‘decision simplicity’- the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity. Researchers from the Corporate Executive Board analyzed results from multiple surveys totaled over 7,000 consumers, as well as interview with hundreds of marketing experts and executives, trying to figure out what makes a product ‘stick’. They looked at over 40 variables, trying to figure out what is most important in the choice of one brand over others. The key wasn’t frequency of interaction with the brand, nor was it price, nor was it the consumer’s initial perception of the brand. We will write a custom essay sample on To Keep Your Customers Keep It Simple or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In the end, the purchasing decisions are most influenced by which company makes the decision to purchase simple. The article cites an example of two approaches to selling cameras to web searchers; one firm provides visitors access to extensive information about each of its products, while the other focuses on the user’s needs and steers the user to the most appropriate product. The latter approach would be far more successful in today’s marketplace, say the authors. The study showed that the ‘decision simplicity index’, a measure of ease of accessing the information needed to make decision, was highly predictive of sales success. Brands that scored in the top quarter in their study were 86% more likely than those in the bottom quarter to be purchased by the consumers considering them. They were 9% more likely to be repurchased and 115% more likely to be recommended to others. That is awfully dramatic. The answer to make customers purchasing decision simple has been described in three parts as follow: 1. Easy navigation – while every site can benefit from obvious paths to desired information, the best sites will attempt to determine consumer intent from information like search terms used by the visitor. If the consumer can be steered directly to information relevant to their stage of the decision process (e. g. initial product research or final product selection), they will be more likely to stay engaged with the site. . Trustworthy Information – Oddly, perhaps, the information consumers find most trustworthy isn’t impressive research or detailed product data. Rather, it’s commentary from other consumers in the form of reviews, descriptions of intended use, etc. If our site lacks this type of content, it may seem less trustworthy even if the brand itself is respected. 3. Ease of weighing options – Choices takes a toll on our brains. Offering consu mers more choices can actually reduce sales. Sometimes, many products are necessary to serve specific needs and market segments. The solution, according to the authors, is to provide an easy way to compare products and quickly find the one that is most appropriate. Authors also pointed that ‘Intuit’ has made a concerted effort in providing easy navigable, trustworthy information and helping customers weight their options in which eventually it makes their purchasing decisions far simpler though no company has fully integrated the three components of a decision simplicity strategy. Lesson Learnt / Conclusion On top of trying too hard to engage with consumers via social media, marketers are generally pushing out too much information, causing people to over-think purchase decisions and making them more likely to change their minds about a product, be less confident in their choices and less likely remain loyal to the brand. For years, we’ve heard about KISS: Keep it simple, Stupid. This study shows that advice is still highly relevant in appealing to the digitally aware consumer. It’s time to stop overwhelming consumers with marketing information and cut through the clutter. We should take an unconventional approach – forget engagement, increase simplicity.

Free Essays on Media Is Everything

Media Effects on governing the mass media has played a major role in American politics since the formation of our country. So much so that it has been called by many, "the fourth branch of government." Originally, media power was only vested in the papers, but today radio and television are the more prominent forms of news. Since the administration of Franklin Delano Roosevelt, presidents have used the media to spread their views to their constituents. FDR brought us the fireside chats in one of which he requested the American people to put their money back into the banks and get our economy moving again. The media informed the nation of Richard Nixon's less then honorable means of governing and the media brought the Vietnam War to our living rooms every evening. There are even those who believe that the media chooses our presidents by deciding whether to air the good or bad things they dig up on the presidential candidates. There are two major ways the mass media affects the public. These are agenda setting and priming. Agenda setting is the way the media dictates the salience of contemporary issues. An experiment performed by Iyengar et al in 1980 showed that media does effect how important an issue is to the public. In this experiment, Iyengar showed three different groups news clippings weighted on the side of specific issues, then showed a fourth control group undoctored news. He tested these subjects before and after the showings and found that in all but one issue, the subjects had moved in the hypothesized direction. This last issue was inflation and he concluded that people just could not think this issue was more important then they already did. Agenda setting effect is important to the government, especially the president, because it leads to priming. Priming is the use of salient issues by the public to evaluate a public figure. This technique became very useful in the Ford admistration, when secretary of defense Donald Ru... Free Essays on Media Is Everything Free Essays on Media Is Everything Media Effects on governing the mass media has played a major role in American politics since the formation of our country. So much so that it has been called by many, "the fourth branch of government." Originally, media power was only vested in the papers, but today radio and television are the more prominent forms of news. Since the administration of Franklin Delano Roosevelt, presidents have used the media to spread their views to their constituents. FDR brought us the fireside chats in one of which he requested the American people to put their money back into the banks and get our economy moving again. The media informed the nation of Richard Nixon's less then honorable means of governing and the media brought the Vietnam War to our living rooms every evening. There are even those who believe that the media chooses our presidents by deciding whether to air the good or bad things they dig up on the presidential candidates. There are two major ways the mass media affects the public. These are agenda setting and priming. Agenda setting is the way the media dictates the salience of contemporary issues. An experiment performed by Iyengar et al in 1980 showed that media does effect how important an issue is to the public. In this experiment, Iyengar showed three different groups news clippings weighted on the side of specific issues, then showed a fourth control group undoctored news. He tested these subjects before and after the showings and found that in all but one issue, the subjects had moved in the hypothesized direction. This last issue was inflation and he concluded that people just could not think this issue was more important then they already did. Agenda setting effect is important to the government, especially the president, because it leads to priming. Priming is the use of salient issues by the public to evaluate a public figure. This technique became very useful in the Ford admistration, when secretary of defense Donald Ru...

A Different Kind of Nurse

There are many people in my life that have had a significant influence on me. But there is one I’ll never forget. It was my freshman year of high school when I first met her: Ms. Nurse (my Spanish teacher) from Trinidad and Tobago. She spoke the language faster than I could even comprehend. Instantly, I began to panic and had no idea how I would pass the class. As soon as you said her name, people knew exactly who you were talking about. She had a reputation of giving a lot of homework, and working students really hard. I was intimidated. Ms. Nurse didn’t actually give a lot of homework or work students hard. She had a great passion to work students until their full potential came out. Many viewed her as a mean teacher, but there was something about her that inspired me. I noticed that she was doing what was best for us and truly cared about our education. She also taught us about less fortunate children in other parts of the world that would do anything to obtain an education like ours. Ms. Nurse influenced me to appreciate my education and work harder to make the most of it. The way Ms. Nurse taught brought excitement to the classroom. Ms. Nurse would use many different techniques to connect with students. Sometimes we would read and listen to Spanish conversations, draw on the board, look at diagrams, watch video clips, sing songs, and dance to Spanish music. Ms. Nurse made learning fun and I couldn’t wait until the next day of class. All of her different teaching techniques inspired me to pursue a major in education. I realized how much fun I would have and how much power: I could also influence students like she had influenced me. Unlike the other teachers in my school, she was colored (although that didn’t seem to affect her in any way,) nor the way I looked at her. I saw past the color of her skin and noticed that there was more to her. I learned about her life. Ms. Nurse was proud of her accomplishments, because she had gone through a lot to obtain them. I think that’s what inspired me most about her. She grew up with her grandmother in Trinidad and Tobago. She never knew her real father, and her mother had died. When Ms. Nurse came to the United States she faced many hardships because of her circumstances. She helped me realize that I could overcome any obstacle in my path. Ms. Nurse also influenced me to become a better person. During the month of October our class would contribute to UNICEF (United Nations Childrens Fund). My class participated in many different activities such as: donating clothing to charities, raising money for children in need, and helping people within our community. Outside of the classroom, I have also contributed to the Buffalo Audubon Society by participating in wetland clean-ups, as well as local church activities. After seeing the effect I had in my community, I plan to continue actively volunteering. Ms. Nurse also invented â€Å"the hot seat.† Everyday a student would go up in front of the class and sit in a cheetah print director’s chair. She would go around the class and have everyone say something they liked about the person sitting in the chair. The catch was you couldn’t say anything that had to do with his/her outward appearance. I can remember when she called my name to go into â€Å"the hot seat,† as if it was yesterday. I was terrified to get up in front of the whole class and have people say what they really liked about me. I was overwhelmed with feelings after hearing what my classmates said. Many liked my drive and determination. Others liked how I always answered questions Ms. Nurse would ask. Some of my classmates also admired how I would help them if they didn’t understand something. This was one of the many valuable life lessons Ms. Nurse taught us. We needed to look beyond a person’s outward appearance and deep into his /her heart. The influence she had over me was incredible. Although some people don’t understand Ms. Nurse, she was more than just a Spanish teacher to me. It was through her that I learned many valuable life lessons. Not to mention her influence on my future career path.

Thematic Analysis Essay Example | Topics and Well Written Essays - 2000 words

Thematic Analysis - Essay Example It is the objective of this paper to present a thematic analysis concerning the working experiences of two (2) distinct hairstylists in the UK. Each hairstylist represents one kind of salon classified according to size: from a small independent salon versus that from a large chain salon. According to Fereday, a thematic analysis is a â€Å"search for themes that emerge as being important to the description of the phenomenon† – in this case, any underlying difference or similarities in the hairstyling business. This is determined from interviews conducted as part of an ESRC project about learning in the workplace during the years 2004 – 2007. As part of the thematic analysis process, coding is required. Fereday, in their article, defined coding as â€Å"a process in thematic analysis which involves recognizing (seeing) an important moment and encoding it (seeing it as something) prior to a process of interpretation†. Accordingly, he mentioned that the primary objective of coding (or tagging) is for â€Å"data retrieval. It is used to classify text according to theme, so that later on, when doing analysis, it is easy to retrieve all passages that relate to a given topic. Finally, to enable one to reach conclusive arguments from the codes and themes presented, analytical memos are necessary. According to Usability Glossary, analytical memos are â€Å"brief notes used during the coding and construction of data that summarizes a possible interpretation or analysis of the data. Accordingly, memos assist in remembering particular analysis and enable one to focus future data collection and coding to explore ideas in the memos.† It is imperative to note that the primary objective of going through with the interview or data collection was to represent the subjective viewpoints of hairstylists who shared their work experiences in their

NUTRITION RELATED DISEASE Research Paper Example | Topics and Well Written Essays - 2500 words - 4

NUTRITION RELATED DISEASE - Research Paper Example Harmful chemicals and toxins cause other diseases through poisoning of the contaminated foods (Safeguarding Your Food, 1991, 12). It is significant to comprehend at this point that many Foodborne microbes can spread through drinking water, recreational water points such as swing pools, contact with animal environments, contact with animals, as well as from one person to another. Specialists prescribe more than two hundred and fifty Foodborne illnesses around the globe. Most of the chemicals and infections that cause food poisoning enter the human body through the intestines and the stomach. Common symptoms include among others vomiting, nausea, abdominal discomfort, and diarrhea. Food poisoning is a public health problem to more than fifty million people every year In the United States and the rest of the world. Statistics in the same country reveal that the diseases account for more than three thousand deaths annually. The symptoms of Foodborne diseases vary in terms of their window period and the start of occurrence. Some start after a few seconds of consuming the contaminated food while others take as long as weeks. At the start, most of the symptoms appear flu-like with features including vomiting, diarrhea, nausea, and fever. It is difficult for common people to realize that the diseases come from pathogens in food as well as harmful bacteria as causal agents. Nobody is immune to contacting a Foodborne illness. Nonetheless, certain individuals stand a higher risk of being in a more dangerous position compared to others. Furthermore, they stand to suffer more with the disease likely to cause fatal results once contacted. They are young children, infants, unborn babies, expectant mothers, those weak immune systems such as HIV and AIDS patients, and older adults. Other conditions and diseases that weaken the immune system of a person are diabetes, transplant processes, kidney diseases, and cancer. The rate of infection varies across the board

Earth Science and Society Essay Example for Free

Earth Science and Society Essay The other four major contributors to the development of modern astronomy after Copernicus are Galileo, Tycho Brahe, Johannes Kepler, and Isaac Newton. Galileo Galilei supported Copernicus’ ideas and was the one who devised the early telescope that was able to enlarge objects up to 20 times. With the use of this telescope, he was able to prove the heliocentric theory proposed by Copernicus. Tycho Brahe is a Danish astronomer who focused on developing astronomical instruments as well as measuring and fixing the position of stars accurately before the telescope was invented. Johannes Kepler focused on determining the movement of the planets and his laws paved way to the concept of orbits as planetary paths. Isaac Newton’s laws of motion and gravitation further established how planets were able to revolve around the sun and how they moved in an orbit through the pull of gravity. It took a long time to overthrow the geocentric theory because it was backed up by the church and the existing rulers at that time. Those who deviated from the beliefs of the majority were persecuted and thrown to prisons. Only a brave few stood against these people in order to prove them wrong and discover the truth. It only tells us that society doesn’t accept the truth with open arms most of the time, as it is hard to break the preconceived knowledge about things. Discoveries such as the heliocentric theory took a very long time to be accepted by the people, especially because it replaced a more divine theory that the Earth was the center of everything in the universe. Geography is split broadly into two sub-disciplines which are human geography and physical geography. Physical geography is focused primarily on the built environment and how space is created, viewed, as well has managed and handled by man, considering the influences that humans have on the space they created and occupied. Physical geography on the other hand, deals with the natural environment and how other factors like climate, vegetation and life, soil, water and landforms are created and interact with each other. Geography can be best defined as the study of the earth and its features, including everything contained in it, like the ones inhabiting the earth and the different phenomena occurring in it. Geography’s strengths mainly rely on its different branches, as it seeks to cover most concerns regarding the earth. On the other hand, its weaknesses was that it is not able to fully explain a certain field often, which is why there is a need to study other subfields of geography in order to cover for that weakness. The weather is a set of all the phenomena of a given atmosphere considering a certain period of time. This more on a short term basis, usually for hours or days say for example today it rained, while yesterday, it was just fairly cloudy. This is in comparison to that of climate, which is the average atmospheric conditions over longer periods of time, usually months, accounting for the seasons that we experience all throughout the year. The greenhouse effect is the process wherein there is the emission of infrared radiation by the atmosphere which then warms the earth’s surface. On the other hand, global warming is the increase in the average measured temperature of the air near the surface of the earth, because of the heat trapped by various gases in the atmosphere, as caused by pollutants like burning of fuels, smoke, and more. The two concepts are not the same, but the relationship between the two is that because of the greenhouse gases (too much of it) the heat trapped in the atmosphere increases, thus causing global warming. The effect on the environment is drastic, as polar icecaps melt, thus increasing the water levels in different parts of the world. It also changes the patterns of the environment, like the seasons, and the climates at different places. It greatly affects our lives because we might be experiencing a possible cause of species extinction, not only for the animals, but also for us human beings. Pressure gradient force is the acceleration of air due to an impending pressure difference or a force per unit of mass. This usually accelerates air from a high pressure area or region towards a low pressure region thus creating wind. The coriolis effect is the apparent deflection of moving objects when it is viewed from a certain frame of reference. The effect causes air in the atmosphere and water in the ocean to flow to the right of the direction north of the equator, thus causing the rotation of large cyclones. Frictional force is the force resisting the relative motion of two surfaces which are in contact, or a certain fluid in contact with a surface (such as air on an airplane or water flowing in a pipe. California’s Mediterranean climate is characterized by hot, dry summers and cool, wet winters. On the other hand, South Carolina’s humid subtropical climate is characterized by hot humid summers and chilly to mild winters. The United States have varying climates from the eastern part because of the bodies of water surrounding it. It can be explained by the El Nino, wherein large circulations of air across the Pacific Ocean breaks down, and warmer than normal waters appears in the eastern Pacific, while colder than normal waters appears in the western Pacific Ocean.

The Government Should Respect Property Rights Essay -- Expository Exem

The Government Should Respect Property Rights Imagine you’ve been enjoying your backyard picnic table and chairs for the past 10 years when suddenly, for no apparent reason, you are served notice from a government agency that you will be fined $6,000 a day unless you remove them. Or, imagine you would like to add a stone walkway to your garden. You begin to research the procedure and costs, only to learn that a lengthy application will be required, with multiple hearings before a state commission. You find yourself embroiled in a Kafkaesque legal battle costing tens of thousands of dollars. Finally, after years of struggle the government demands, as a condition for approving your little walkway, that you â€Å"donate† a portion of your land to the state. Do these sound like nightmarish stories out of some totalitarian regime? Shockingly, they are normal, everyday incidents for property owners across the nation. In California, for example, a state agency called the California Coastal Commission routinely tramples the property rights of coastal landowners. People residing within five miles inland of California’s 1,100 miles of coastline are subject to the commission’s power to approve or deny improvements involving â€Å"any solid structure† on their property. This can include adding a room to a home, planting trees, adding a fence or garden walkway and, yes, in one current Orange County case, a picnic table and chairs. Established in 1976, the California Coastal Commission’s mandate is to â€Å"preserve, protect . . . and restore the resources of the coastal zone for the enjoyment of the current and succeeding generations.† The Commission operates on the premise that the roughly 1.5 million acres under its jurisdiction are a... ...erty without permission from his tenant. Near San Francisco certain homes designated as â€Å"affordable† can be sold for no more than a government-controlled price. In Portland there are wide swaths of the city in which one cannot build a single-family home on one’s own land, even if it is adjacent to other suburban homes. In hundreds of U.S. cities, various laws establishing â€Å"historical districts,† â€Å"landmarks,† or â€Å"improvement zones† straightjacket owners who are consequently unable to remove trees, erect fences, add rooms, or even change rain gutters. Government boards, agencies and commissions with this kind of authority should be opposed not on a case-by-case basis, but on principle. The only proper state policy with respect to private property is: hands off! In America, no governmental agency should have the power to deprive an individual of his property rights.

Trends in American Pop Culture

Today in America, much of our lives is defined by popular culture. Traditions and patterns handed down from generations have been influenced by popular culture in society more today than of yesteryear. Trends are changing in regard to convenience, communication, and personal gain. In this essay, I will speak on the trends of social, political, personal, and religious. When I think of social trends, I am reminded of the new technology that exists today. Technology has change the way we communicate forcing us to stay abreast on the latest version and gadgets to remain functioning actively. Computers and cellular telephones, once accessories, but are necessities today. The Internet is a tool that has changed the way we live when shopping, paying bills, even doing research. Gone are the days of land lines and pay phones. Those gadgets are replaced by cellular phones with text messaging capabilities that allow instant messages to be received faster than voice messaging. Electronic mail, also known as e-mail, whether used personally or in the workplace, has replaced postal bulk mail in some instances. Social networking websites of Twitter, Facebook, My Space, YouTube, and eHarmony are very popular today. Users of these sites can share a personal profile, make new friends, date online, post a video and daily messages. Also, Fortune 500 companies use the internet to advertise to increase sales and business. A popular trend in politics during the 2008 Presidential Election was voter registration. Many community websites drew subscribers to register to vote. Volunteers across the country supported their candidate of choice to get the message out to vote, by going door to door, holding community rallies, and voter drives. Also, celebrity endorsement in the election became a popular trend. Many celebrities did television commercials, and group songs in support of their candidate of choice based on their belief of important values. I believe both trends will continue in future elections as they proved to be key factor in winning votes. From the aspect of personal trends in American popular culture, tattoo and body piercing are the happenings. Both genders of young adults including celebrities, athletes, and singers are following this trend of displaying visual art and design on their body. Also, young adults are influenced today with rap and pop music, urban clothing lines, team sportswear, video games, and iPods. By way of education, online universities are offering classes to earn degrees. This trend is convenient for many working adults with families. While living in the digital age, the digital/video camera is a common personal item that is used to capture memories of special events that is recorded on digital video disc (DVD) to view with family members and friends. Also, movies are now recorded on DVD, while music is recorded on compact disc (CD). Lastly, I will speak on the religious aspect of popular culture in America. The Scientology and Kabbalah religion are popular among celebrities in Hollywood. In the catholic religion, not much has changed by way of traditions. However, there are reports of priest sexually abusing alter boys, that has resulted in convictions and various lawsuits against the Vatican. This action may be called a trend, but the abuse happened years ago that is now visible on the forefront in today's society. In other religions, there are trends of many church leaders under scrutiny for using church funds for personal financial gain as they live lavish lifestyles. Some are also involved in sex scandals, committing adultery and accused of domestic violence. Some trends have spoiled us in becoming impatient for instant gratification, while forgetting the traditions handed down to us. American popular culture is exposed through the mass media every day in areas of social, political, personal, and religious. We are affixed to tuning in to hearing the latest to keep up with the happenings in American society to get us through the day, which is a trend in itself. References Wilson, J. R. , & Wilson, S. R. (2001). Mass Media, Mass Culture, (5e).

The Ritz-Carlton Does Not Sell Hotel Rooms

The Ritz Carlton runs in a way that makes every single detail about the consumer and the consumer’s needs, wants, and expectations. Every decision that they make they make with the consumer in mind. They essentially are selling unsurpassed service to their patrons. The Ritz Carlton is very well-known for providing consistent service to its patrons in each of its locations throughout the world. They provide guests with high quality customer service, utilizing their Gold Standards for customer service, which include its credo, motto, employee promise, three steps of service, and the twelve service values. The three steps of service are fairly basic, however many companies overlook them, losing that opportunity to create a long lasting relationship with the guest. The first is to deliver a warm and sincere greeting and to use the guest's name; the second is to anticipate and fulfill the needs of each guest; and the third is to give a warm good-bye, again using the guest's name. The Ritz Carlton believes that guest recognition is a top priority. If employees recognize the guest, then they can give personalized service, have fast access to knowledge, and interactions that are largely hassle free. These Gold Standards continue to lead the company to outperform its competition and increase its customer loyalty. They also have programs designed to meet specific customer needs that include their Service Quality Indicators (SQIs). The Ritz Carlton continually improves its processes and programs in order to give its guests the exceptional service that they have come to be well known for giving in the hotel industry. In essence, they are selling service to consumers. The Ritz Carlton has applied for and won the Baldridge Award in 1992 and 1999, which confirmed that quality is not a short term approach to doing business. The Ritz Carlton works hard to achieve the highest customer and employee satisfaction in the industry. They believe it is critical to continually improve day after day. As a consumer, I would be willing to pay for a stay at the Ritz Carlton. I believe that the methods that they use are fantastic. They treat everyone, including their employees, with respect. That is something that many companies fail to even consider when they are building their business. There are many people who choose products and services from companies by looking at factors such as how they treat their employees, where their products are made, etc. rather than looking only at the price tag and looking for a place or item that is â€Å"cheap†. As a consumer, I would rather patronize a place that was more expensive and treated its employees like gold, than patronize a place that was cheap and treated its employees poorly. I believe that the Ritz Carlton offers an excellent service to their guests and I’m fairly certain that the majority of consumers would be willing to pay for it. However, the price of a hotel room at the Ritz Carlton is on the pricier side so I’m sure that there are plenty of people that would love to take advantage of staying there but would be unable to do so since they could not afford it. Do you think it’s possible for Ritz Carlton to create â€Å"ladies and gentlemen† in just 7 days? It most likely is possible for Ritz Carlton to do so because their employee selection process is highly refined and they are able to higher excellent candidates who understand this concept of â€Å"ladies and gentlemen†. The Ritz Carlton looks for individuals who understand their culture and will engage with other employees, managers and guests. They look for individuals who exhibit certain personality traits and hiring managers seek those individuals when they recruit and interview candidates. In order to ensure that interviewees are sincere and positive people, the hiring managers use two-part questions that will eliminate interviewees who are insincere. According to the article, Inside the Ritz Carlton’s Revolutionary Service, a prospective employee may be asked, â€Å"Are you a habitual smiler? †. If the candidate responds with a â€Å"yes†, then the hiring manager will proceed to ask, â€Å"Why do you smile? †. It is clear to see that the Ritz Carlton selects its employees very carefully in order to find employees that will understand the culture and be able to learn quickly how to be a lady or a gentleman. By looking for people that have the necessary talent to do the job, they feel they can teach the other skills necessary to get them to lady or gentleman status. The Ritz Carlton has a very slow orientation process that they feel can best prepare the new employee with the mission of the company. They feel that when an individual starts a new job, it is a significant emotional experience. During this time, that individual will be attentive and receptive to emotional changes. The Ritz Carlton uses this time to focus on their values and to instill those values into that employee. The employee than goes though their week of orientation and afterwards, they are expected to have adapted the company culture. It seems to me that between their vigorous selection process and the week of orientation, many of these individuals would be able to adapt to their culture as â€Å"a lady or gentlemen†. Also, it is important to point out that the company is well known for treating their employees very well. I would believe that their employees know this and would want to treat the company well in return. The employees must have a high level of employee morale. They have every reason to want to continue on as a â€Å"lady or a gentlemen† as their time continues on with the company. They will also have the chance for promotions in the future. The Ritz Carlton sets employees up for success starting by selecting the right employees for the right position within the company. They are then able to mold these individuals into the employees that they want them to be. They also treat them very well and give them room for growth. I believe that doing this ensures that these individuals will become â€Å"ladies and gentlemen† within the 7 days.

Essay on Obama Made a Very Good Argument on Syria †and a Very Bad OneEssay Writing Service

Essay on Obama Made a Very Good Argument on Syria – and a Very Bad OneEssay Writing Service Essay on Obama Made a Very Good Argument on Syria – and a Very Bad One Essay on Obama Made a Very Good Argument on Syria – and a Very Bad OneThe situation in Syria is extremely dangerous for the local population as well as the international community because Syria possesses the weapon of mass destruction and, if the situation in Syria goes out of control, consequences will be unpredictable. In such a situation, the argument on whether the US-led coalition should intervene and deploy the military force to stop the Civil War in Syria laying off the regime of Assad or to carry on diplomatic negotiations and pressure on Syria persists. In this regard, the author of the article â€Å"Obama Made a Very Good Argument on Syria – and a Very Bad One†, Ezra Klein, gets involved into the argument with the US President on the US policy on Syria. Even though the author conducts the argument indirectly analyzing critically the speech of the US President, the argument line can be traced clearly. On the one hand, the author clearly states the positi on of the US President, who definitely prefers the diplomatic resolution of the conflict in Syria and refuses to deploy the US army to stop the conflict. On the contrary, the author of the article insists that the US cannot ignore the skyrocketing toll of casualties among civilians in Syria anymore and bold measures should be undertaken by the US and the international community. Obama’s argument is based on the emotional appeal to the audience and the obvious progress in diplomatic negotiations. In response, the author of the article also refers to the audience’s emotions and insists that whatever the weapon is people keep dying in Syria, while the US fails to stop the war using the diplomatic path proposed by President Obama. The argument of the author of the article was strong, whereas the argument of Obama was inconsistent. The author justly remarks that people in Syria keep dying and the majority dies because of the use of the conventional weapon. Therefore, the ci vil war carries on and any delays of active intervention to stop the war will cause more casualties. This is why I believe the author of the article is right arguing that the military interference could be and should be the solution to Syrian problem, while the diplomatic path is the way to nowhere.

Tourist Industry Assignment Example | Topics and Well Written Essays - 4500 words

Tourist Industry - Assignment Example Manipulation and Cooperation Twisting and distorting facts to make them appear more attractive. Coercion The applications of direct threats or force upon resisters. Effective Incentive Scheme Staff is unhappy with the arrangement of incentive scheme and tension is running high between the local management and the sales staff. Staff at Euro is also in competition with one another as the greatest amount of time saved per month by an individual globally, is rewarded with a cash payment. DIRECTIONS: Euro Travel in such a case should setup its own incentive scheme, which can produce effective results by keeping the following results in consideration. Communicate goals Communicate what you are doing and why is crucial to success. Everyone needs to know what the goals are and what are the rewards for achieving those goals. Know your objectives There is no point implementing an incentive scheme just because everyone else is. Establish what aspect of your business you are trying to improve, be it product knowledge, absenteeism rates, customer satisfaction or retention rates Convince the board If you have got the objectives right, know what you want to do, why and how, then winning the board over should not be too hard. Consult with staff As such schemes are all about staff participation, it makes sense to get them involved at the beginning. Find out what would motivate them to work harder or please more customers. Maintain momentum Management needs to keep banging the drum and alerting employees to any results, new targets or rewards. It needs to become part of the company culture. Make it pertinent This ties into ensuring the rewards are appropriate. Different departments or locations will probably have different objectives, so you need to...Staff at Euro is also in competition with one another as the greatest amount of time saved per month by an individual globally, is rewarded with a cash payment. There is no point implementing an incentive scheme just because everyone else is. Establish what aspect of your business you are trying to improve, be it product knowledge, absenteeism rates, customer satisfaction or retention rates Staff feels that their needs at work are not being met and that there is too much "clock watching" by themselves and managers. They are dissatisfied not just by the incentive scheme but also by poor management. Due to war against Iraq the hotels from Paris to Rome to Berlin have seen a drop in reservations and anticipate a greater slowdown, in peak tourism season. This is due to fears of global terrorism and economic gloom in many parts of the world. The drop in visitors is all the more damaging because the world's big spenders, the Americans and Japanese, top the list of those staying home. There has been an angry reaction in the South West to an independent report, which has suggested the possible introduction of a tourism tax. Malcolm Bell, the chief executive of South West Tourism, has described the proposal as "barking mad". Many businesses said such a tax would be costly to administer and would stop people visiting the area on holiday. The cases

Report Essay Example | Topics and Well Written Essays - 1000 words - 24

Report - Essay Example He provides examples of early studies such as the Technology Acceptance Model developed by Davis in 1989 meant to provide explanations of the behavioral intention of a potential user in technological innovation (He and Lee, 2012). They continue to provide the example of the 1991 study by Compeau and Higgins who based their investigation of people’s perspectives on technology adoption on diffusion of innovations (He and Lee, 2012). Despite previous studies, the authors indicate that a solid conclusion concerning the different attitudes between the male and female use of information technology systems remains elusive. Most studies only offer significant and insignificant conclusions about the matter. The article insists that gender is a significant demographic factor that influences an individual’s reaction to technology. The study in the article utilizes self-efficacy as the main dependent variable for two reasons. Self-efficacy is a core element of social cognitive theory and is recognized as a major factor that regulates an individual’s computer habits. Secondly, fundamental state of psychology directs the attitude and decisions made in IT adoption by influencing factors like the perception of ease of use. The study then uses the variable to test the impact of the learning process on gender and the formation of attitudes that affects an individual’s confidence in the use of computers. Self-efficacy defines the personal belief of an individual in his ability to complete a task. The findings indicate that women’s self-efficacy in the use of computers in less than that of men. The female students in the study had limited computer knowledge and fewer computing interactions. Additionally, they were more likely to have high anxiety levels about computer usage compared to the male st udents. Finally, compared to male students,